Personas represent an advanced concept in Content Marketing. Using Personas, you can create highly targeted content aimed at specific audience segments in order to solicit maximum impact from your promotion efforts. Within the context of Content Marketing, Personas have the greatest significance in one-to-one interaction channels such as email and mobile. Combined with other targeting tactics such as buying cycle stages, and of course with the proper messaging, it is possible to generate high quality leads and conversion rates that trump almost any other kind of acquisition tactic.
Within the context of Syptus CMP, we recognize that Personas can have largely varied definitions depending upon business context. Which is why we adopted a tag based approach to defining personas. This allows Clients to add arbitrary tags to their Personas and then run advanced analytics to assess their content performance across promotion channels.