What are Offerings?
Syptus defines an Offering as any Product or Service that you are looking to market. For example, a Digital Marketing Agency may have multiple offerings such as SEO Services, Content Marketing, Paid Search Marketing, Web Analytics and so on. All these are specific propositions that the company takes to market. Similarly, in a Product based environment, an offering could refer to a product or a feature within a product. How you define offerings will eventually be entirely dependent upon what you are trying to sell and how you have packaged the propositions. Offerings should be defined even for branding campaigns where you are not necessarily trying to sell anything but the intention is more to create awareness and interest.
Defining Offerings is a crucial first step in defining your Content Marketing Strategy and greatly impacts the quality of content you produce down the line.