The Syptus Platform is a Strategy driven Content Marketing Software which means that certain prerequisites have to be completed first before you can start creating content ideas.
- Define your offerings. You must have completed this step and have a clear idea of what is it that you are looking to promote. From an ideation perspective, this will help you define the topics of interest
- Define your campaign. All execution within Syptus CMP happens within the context of a campaign and this will control the type of ideas that you might want to generate and also scheduling/frequency
- Define an idea list. An idea list is like a collection of logically related ideas. You must have an idea list before you can start creating content ideas
Once you have completed the steps above, you can start creating ideas either directly, using our chrome extension, using the topic generator or through third party integration with apps like Evernote. You can find detailed instructions for these in this section