Introduction

Content Marketing is not content writing. It is not coming up with ad-hoc, unplanned, ill-thought-of pieces of content sporadically in the hope of climbing Search Engine rankings. It is not just completely focusing on organic content and having no plan for using licensed or curated content in your promotion plans. It is not about continuing to create time/resource intensive seed content with little or no re-purposing. It is not about randomly putting out a tweet/post to your freshly minted content in a hope to generating leads or even awareness. And it is most certainly not about pumping in resources without a clear and objective view of both business outcomes and operational performance.

A large volume of literature exists in the Content Marketing world about specifically how you define a Content Marketing Strategy. We reviewed some major frameworks and decided to amalgamate their directions into a common sense approach that is likely to suit most business scenarios. This resulted in 5 building blocks of a Content Marketing Strategy.

  1. What are you trying to promote using content?
  2. Why are you trying to promote?
  3. Who are you trying to promote to?
  4. How do you plan to promote?
  5. Where do you want to promote?

Once you have addressed these elements of a Content Marketing Strategy, Syptus CMP provides you with tools to implement each and then run advanced analytics on both your content production and promotion performance.

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