Add Persona

Add new Persona
To add a new Persona, go to Strategy from the left navigation menu

Click on Personas

Click on Add New in top right

Add a title and description for your persona

You may add tags to the persona in order to conduct a deeper analysis of your content makeup and performance.

For example, you can attach rich meta data such as job title, industry, business model and so on to the persona. When creating assets for this offering, this meta data is automatically inherited from the parent offering

Click Save

Note on permissions

If you do not see the option for Personas, you may not have the right permissions. Only users with ClientAdmin role are allowed to add Personas

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