Click on Personas
Click on Add New in top right
Add a title and description for your persona
You may add tags to the persona in order to conduct a deeper analysis of your content makeup and performance.
For example, you can attach rich meta data such as job title, industry, business model and so on to the persona. When creating assets for this offering, this meta data is automatically inherited from the parent offering
Note on permissions
If you do not see the option for Personas, you may not have the right permissions. Only users with ClientAdmin role are allowed to add Personas